The business opportunity: Win the pitch for the BMW EfficientDynamics digital account.
Our pitch winning solution: Interact and discover our innovative technologies.
We created a series of simple ads that made sense and demonstrated the quite complex technology.
Results: The campaign achieved a 45% increase in interaction rates and over 19 million unique impressions over our original KPI.
My role was to create the concept, as part of a creative team, art direct the campaign and manage designers and developers on the executions.