Here's some proactive work I've been doing for brands and agencies I like.


VIRGIN GYMS - BING.O.WING.O.BELL
A wake up call to your flabby arms

EXPEDIA US - FARTHEST FROM TRUMP

Donald Trump could win the US presidential election this November. If that happens, many Americans might want to go as far away as possible from him. Perth, Australia, is the farthest city from Washington DC, a total 18,620 km away. If Trump’s elected, we’ll give Americans 50% off flights to Perth.


TESCO - ON PACK PORTION PATROL
Food waste is big problem in Britain today.  Its biggest source, up to 50%, comes from consumers not knowing about portion sizes. We simply cook too much and end up throwing most of it away. 

So, when Tesco decided to help consumers waste less food, we created the ON PACK PORTION PATROL, special labels for portion sizes. The idea is to add portion markings to own-brand packs and traffic light labels.

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EXPEDIA - MEET ME HALFWAY

Insight: On Expedia, you fly everywhere. People want to spend time with their friends and family who live far away. But they either can’t afford it or would rather visit somewhere new.

Idea Meet me halfway
Find a half-way destination between you and a friend. Enter a competition to win it.


VOLVO V60 - "COUGAR ON"
Brand Thruth The Volvo V60 is the perfect car for young mums. Consumer Insight Young mums are attractive and have become sex symbols (‘The Rise of the MILF’). Strategy Encourage mums to take pride in their looks and attitude. 

Solution ‘Cougar on’ campaign.
Film: we’ll create a spoof hip-hop music video. Instead of alfa-male singers and women in sexy bikini, we’ll have young beautiful mums going about their day in the Volvo V60. They are sexy and arrogant. 

Their mundane activities juxtapose lyrics about their good looks and attitude. For example:

Cougar on. Cougar on,mama
You’ve done it all before.
You park and open the back door.
That’s you that I adore.
You try a new route.
You’re a forbidden Fruit

Cougar on. Cougar on, mama ...

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EBAY - Somethings are yet to be invented.
For everything else, visit eBay.

 

MERRY BREXITMAS CARDS
Humorous Christmas cards with a Brexit twist.

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