Sky Cinema's enchanting Christmas campaign celebrates the timeless tradition of festive films uniting families. Our captivating TV ad takes viewers on a journey from iconic classics like Elf and Love Actually to thrilling blockbusters such as Spiderman. Complemented by entertaining content-led social ads, we highlight the joy of sharing a movie at Christmas. Plus, our fun and cheerful series of OOH spread the magic of the season.

We've split our campaign into two distinct parts. Firstly, our brand-focused elements emphasize the joy of Christmas. Secondly, our trade-focused segment introduces an innovative concept: an exploding Christmas cracker delivering our unbeatable value offer in a cinematic way. All wrapped up by our brand line 'Movies Make Christmas,' underscoring the central role that films play in creating holiday cheer and bringing loved ones together.

• 32%+ recognition among upgraders
• 41%+ increase in consideration
• 7%+ engagement