Guardian Weekly:
Open up your world view
Utilizing valuable data insights on their target audience and prospects, we discovered that Guardian Weekly resonates with individuals seeking knowledge and diverse perspectives on global news. To enhance subscription rates, we developed the compelling 'Open up your worldview' campaign. This strategic initiative positions the weekly magazine as the go-to publication for those who value an open-minded approach to their world views, offering a curated selection of the finest Guardian journalism every week.
44.65% + subscriptions
•
55%+ awareness
•
77% + lead generation
•
44.65% + subscriptions • 55%+ awareness • 77% + lead generation •
