Amidst the global pandemic and lockdown, we developed the #ShareTheCare campaign - born from Nivea's longstanding commitment to care, inviting individuals to share their acts of kindness on social media using a unified hashtag.

Strategically implemented across multiple channels, including TV, social media, display ads, and point of sale, the campaign encouraged the amplification of care during uncertain times. By fostering a movement where small actions blossomed into a significant force of positivity, Nivea not only deepened its brand identity and connection with the audience but also fostered a culture of kindness and support within the community.