Understanding the concerns of brand managers and media buyers during media planning and buying, we developed a captivating campaign that directly addresses their frustrations. With a touch of humour, imagination, and charm, we positioned The Guardian as the ultimate solution to their challenges. By tailoring our offerings to align with their specific needs, we established it as the clear and superior choice for advertisers.
The Guardian
Right Now
26%+ sales
•
46%+ awareness
•
27% + lead generation
•
26%+ sales • 46%+ awareness • 27% + lead generation •
Clear Purpose
The Guardian is the ideal platform for brands that share our values and purpose, offering a clear and obvious place to advertise.
Real Influence
Amidst fake followers and influencers, The Guardian stands out as a trusted source of real influence, enabling genuine customer relationships.
True Brand Love
The Guardian delivers effective advertising with measurable results, free from bot clicking and fake metrics, fostering true brand love.
No Greenwashing
As a media partner, The Guardian is committed to addressing the climate crisis, standing apart from greenwashing and false promises.
Pride of Place
Unlike other media outlets, The Guardian ensures that your well-crafted ads have guaranteed pride of place, granting brands control over their presentation.
